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Have fun! Amazon’s new app icon isn’t only a emblem in a white field

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It looks as if Amazon is rolling a brand new app icon on iOS, and in contrast to numerous different fresh app redesigns, it isn’t only a emblem dropped within a white background! Have fun! The brand new icon cleverly takes cues from possibly Amazon’s maximum recognizable “product” — its delivery packing containers and their vivid blue tape.

Right here it’s — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their gadgets as smartly.)

Whoever labored in this new app design, which will likely be straight away recognizable on your own home display, merits a lift.

Correction: We’ve up to date the headline to elucidate that the brand new design is an icon, now not a symbol.





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